Blog

Welcome to my blog. Here I share my work process, project ideas, and personal insights from the design world.

I write about characters, branding, apps, games, books, websites, and the little design choices that make a project feel clear, playful, and memorable.

Smiling child in a blue swim cap labeled Swimasaurus surrounded by cartoon sea creatures.

Turning swimming lessons into adventures: storytelling and gamification in SwimaSaurus

Educational Design

How volunteer illustration projects can help you build your portfolio

Cartoon face with wide eyes, hand on cheek, small heart, and smiling mouth on yellow background.

Emotional design: Why the feeling of a product matters